A campaign launched by MIVI to promote their range of iconic cables, which are claimed to be tougher than the Great Khali. The influencer for this campaign was none other than Khali himself.

Below are the logo options and iterations done to set a tonality for the campaign. Post logos, a product photoshoot was done with Khali where he is made to fight, stretch, and bend the cable according to his will, just to prove that Mivi Cables are tougher than the toughest.

Further below are social media posts, following the launch of the campaign.